Amika Bye, Bad Hair Days Sephora Beauty Insider

Amika Bye, Bad Hair Days! is a curated hair care trio from Amika’s The Kure collection designed to revive, repair, and strengthen dry or damaged hair. This exclusive Sephora Beauty Insider set includes travel-sized versions of three cult-favorite hair care essentials — crafted to help restore smoothness, resilience, and shine with consistent use. Ideal for travel, gifting, sampling the range, or everyday maintenance when your hair needs extra TLC.  

What’s in the Set

• The Kure Strength Repair Shampoo (35 mL / 1.18 fl. oz) – gently cleanses while helping fortify fragile hair.  

• The Kure Strength Repair Conditioner (35 mL / 1.18 fl. oz) – smooths and detangles while improving manageability.  

• The Kure Intense Strength Repair Hair Mask (50 mL / 1.69 fl. oz) – deeply conditions to restore softness and strength.  

How to Use

Shampoo & Condition Routine

1. Wet hair thoroughly with warm water.

2. Apply the Strength Repair Shampoo, lather, and rinse completely.

3. Follow with the Strength Repair Conditioner. Work through lengths and ends, then rinse.

Weekly Treatment (Hair Mask)

1. After shampooing, apply Intense Strength Repair Hair Mask from mid-lengths to ends.

2. Leave on for 3–5 minutes or longer for deeper conditioning.

3. Rinse thoroughly.

Use the hair mask once or twice weekly for optimal repair and moisture.  

Key Benefits

• Targets dry, weak, and damaged hair for improved strength and elasticity.  

• Helps smooth frizz and enhance softness.  

• Travel-friendly sizes — perfect for gym bags or vacations.  

• Great introductory set for first-time users of The Kure collection. 

Who This Is For

Hair types that benefit most:

• Dry or brittle strands

• Chemically-treated or color-processed hair

• Hair needing strengthening and moisture balance